Is Sub-Branding the Way Forward for Your Brand

Are Sub-brands Good for Your Brand? Quick question – which brand would you say commands greater loyalty: Apple or Samsung? What is your answer off the top of your head? I’d like you to answer instinctively without going into the whole Android versus iOS debate....

Branding To Rule Your Market

Today we’re answering the question on every Entrepreneur’s mind: How Branding Can Turn Reluctant Buyers Into Happy Buyers? The phrase that plays on our need to pick a side is: “Either-Or.” Either-Or frames the conversation between two choices and two choices only....

Is Your Branding Believable To Today’s Customer?

Knock, knock. Who’s there? A/B Testing. A/B Testing, who? Would this joke be funnier if it were about screwing in a lightbulb? Did you get that? I’m sorry. You know how A/B testing is about….. oh never mind! If I have to explain my joke…. wahbammm Delete! Branding is...

Marketing vs. Branding – What Comes First and Why

Marketing vs. Branding – What’s The Difference and Why You Need Both Prioritizing a quick sale over customer relationships has put 74% of brands on the chopping block. Take a moment to really absorb that. 74% of brands that don’t prioritize brand loyalty over a quick...

8 Key Brand Experiences For Marketing To Millennials

Spoiler alert! Millennials are no longer who you thought they were. And understanding who they are is key to figuring out how to market to them. And market to millennials you must! Why? For starters, they are a great brand community – educated, aware, sensitive,...