When your ideal individual first encounters your name, tagline, and logo, they decide how they feel about your brand in the first 3-5 seconds. The decision to delete or to dive in happens in the blink of an eye. One blink and it can make you millions, or lose you millions....
Your brand will promote a state of being, an emotion through everything you create. Can you name the emotional state your brand creates? Are you consistent in creating this state of being in everything you do?...
What are your favorites? Everyone has them...
Extensive studies using neuroimaging have proven that the same areas that light up with electrical impulses when we encounter family, also light up when we encounter familiar brands....