by Canon Wing | Jan 14, 2022 | Branding
Knock, knock. Who’s there? A/B Testing. A/B Testing, who? Would this joke be funnier if it were about screwing in a lightbulb? Did you get that? I’m sorry. You know how A/B testing is about….. oh never mind! If I have to explain my joke…. wahbammm Delete! Branding is...
by Canon Wing | Jan 14, 2022 | Branding
Marketing vs. Branding – What’s The Difference and Why You Need Both Prioritizing a quick sale over customer relationships has put 74% of brands on the chopping block. Take a moment to really absorb that. 74% of brands that don’t prioritize brand loyalty over a quick...
by Canon Wing | Jan 14, 2022 | Branding
Consider this… You’ve had some success with your first product. Now you have a new product idea. Here’s something to think about. How can I make sure that my new product doesn’t dilute my existing brand? I say, why learn the hardest way when you can learn...
by Canon Wing | Jan 14, 2022 | Branding
Spoiler alert! Millennials are no longer who you thought they were. And understanding who they are is key to figuring out how to market to them. And market to millennials you must! Why? For starters, they are a great brand community – educated, aware, sensitive,...
by Canon Wing | Jan 14, 2022 | Branding
When you need to shop for something difficult to find, a unique gift or tool, you are likely to turn to Amazon because you know you are most likely to find it there. What makes you and millions of others on the planet have this kind of confidence in a brand like...
by Canon Wing | Jan 14, 2022 | Branding
How To Rename And Rebrand (Hint: Not Like Facebook!) Facebook…. After 17 years, 90 acquisitions, and 2.9 billion users, Facebook is a household name. Now it’s got a new one. Meta. Ironically, exactly two years ago, Facebook’s strategy was the exact opposite....
