Create A Brand Name That Doesn’t Suck

5 Mantras to Help You Name Your Brand Like A Boss Did you know, 72% of people make purchases based on brand names? A name heralds your brand and it announces your product to your ideal audience. While a bad name can consign one to obscurity, the right name can help...

How To Rebrand Without Losing Customers

If you’ve been to a Dunkin Donuts store recently, you’ve probably noticed a few changes: they are now calling themselves just ‘Dunkin’. The store is upgraded and has a new, sharper feel – it is familiar but somehow newer and more exciting. So why did the company make...

What Is The #1 Brand Necessity for Success

I just love people who are into the science of success, so welcome. Today we are answering the question on everyone’s mind, What Is The #1 Branding Necessity? Catalytic Action is the number one key ingredient that is the most lacking in Branding Formulas. Catalytic...

Branding FAQ: How To Spot An Imposter

Ever walk into a room of your peers, a meeting with your team, a proposal for a new project, a pitch meeting with the board, heck with your family for a family vacation, Imposter syndrome can strike at any time and often is a low lying fog around our brains 24/7. In...