How Much Does It Cost To Start A Home Business?

Today we’re answering the question on every Entrepreneur’s Mind: How much money, moo-la, cashola, does it take to become a household brand?  I was recently standing before the majestic Angel Oak Tree. A sight on everyone’s top ten list of things to do in...

Branding To Rule Your Market

Today we’re answering the question on every Entrepreneur’s mind: How Branding Can Turn Reluctant Buyers Into Happy Buyers? The phrase that plays on our need to pick a side is: “Either-Or.” Either-Or frames the conversation between two choices and two choices only....

Is Your Branding Believable To Today’s Customer?

Knock, knock. Who’s there? A/B Testing. A/B Testing, who? Would this joke be funnier if it were about screwing in a lightbulb? Did you get that? I’m sorry. You know how A/B testing is about….. oh never mind! If I have to explain my joke…. wahbammm Delete! Branding is...

Marketing vs. Branding – What Comes First and Why

Marketing vs. Branding – What’s The Difference and Why You Need Both Prioritizing a quick sale over customer relationships has put 74% of brands on the chopping block. Take a moment to really absorb that. 74% of brands that don’t prioritize brand loyalty over a quick...