[CASE STUDY: GoPuff] The Dial-It-In Brand Strategy

Today we are answering the question on every Entrepreneur’s mind: How Do I Come Out of Nowhere? Still, think you need a lot of money and experience to launch a successful startup? GoPuff was a delivery service launched by two 20-year-old college students who had one...

How to Leave Your Job Without Creating Another One

In April of 2020, four million people quit their jobs. In the media, it was chalked up to laziness. People in minimum wage positions who felt emboldened by the pandemic stimulus. Then in September of 2020, another 4 million people quit, bringing the unemployment rate...

Should I Quit My Job? My Business Idea Is Calling Me

What is this clarity of concept? This is something you need to know inside and out so you know what to do before quitting your job. There is a universal truth that governs all sales, branding, marketing, political campaigns, advertising, gosh commerce at large. If you...

How To Increase Sales With Offers

Today we answer a question on every Entrepreneur’s mind: How do I create an Irresistible Sales Offer? There are 4 main obstacles to buy and every successful sales offer overcomes all 4 of these obstacles to buy in their messaging. Today we will uncover all four,...

Is Sub-Branding the Way Forward for Your Brand

Are Sub-brands Good for Your Brand? Quick question – which brand would you say commands greater loyalty: Apple or Samsung? What is your answer off the top of your head? I’d like you to answer instinctively without going into the whole Android versus iOS debate....