How Authority Builds Trust in a New Brand

How Authority Builds Trust in a New Brand

Today we are asking the question: What’s the Best Way For a New Brand to Build Authority? Obviously a well-established brand has years of experience to tout, and years of testimonials to share, so what are the best ways for a new brand to establish the kind of...
Brand Strategy Workshop—Creating Scarcity

Brand Strategy Workshop—Creating Scarcity

Today we are going to explore one of the top most compelling emotional triggers in branding: Scarcity I’m going to give you the top three most effective ways to use the emotional trigger of scarcity to keep your brand community hyped for what your brand has to offer,...
The Power of Reciprocity in Branding

The Power of Reciprocity in Branding

The decision to buy is emotional and we are going to put the spotlight on ONE of the MOST powerful emotional triggers your brand can use to win Brand Loyalty. In 1974 Phillip Kunz, a university Professor of Sociology, and his family received 200 Christmas cards in the...
How to Create a Great Brand Name in 2021

How to Create a Great Brand Name in 2021

Today we are going to answer the question on every entrepreneur’s mind: How Do I Create a Great Brand Name in 2021? Okay, so as a professional namer, this is a question I get A LOT! So for this very special episode, I’ve narrowed the process down to four vital tips to...
How to Connect to Your Audience Using Taglines

How to Connect to Your Audience Using Taglines

Today we are answering the question on every entrepreneur’s mind: How Do I Write a Great Tagline that Connects with My Audience in 2021? And if you are as excited as I am to kick off your brand with a tagline that is going to connect with your ideal audience like...