[CASE STUDY: Victoria’s Secret] How Important is Customer Feedback?

by Canon Wing | Aug 5, 2021 | Blog

In today’s fast-paced digital market, consumers have SO MANY OPTIONS, and we are no longer buying blind. We read reviews, we leave reviews, and the conversation between brands and their customers has never been more transparent. So today we are asking the question,...

How to Activate Brand Awareness in 2021 [Case Study: Skims]

by Canon Wing | May 11, 2021 | Blog

Today we are asking the question on every entrepreneur’s mind: How Do I Activate Brand Awareness in 2021? Okay, so brand awareness represents the degree in which YOUR ideal audience recognizes and welcomes your brand into their lives. Obviously the goal for any brand...

What is a Brand Culture?

by Canon Wing | May 4, 2021 | Blog

A brand culture is the beating heart of your brand and it begins with you and it’s reflected to your customers by the people who will work for you. Remember Mr. Rogers? Being authentic is the first step to building a healthy brand culture. Your brand’s promise for a...

Why a Brand Either Succeeds or Fails

by Canon Wing | Apr 29, 2021 | Blog

What is the most desirable quality for a brand to have? So I was really excited to come across a recent study of 2,000 consumers that revealed 88% of people believe that brands are selfish. Eighty-eight percent! What’s exciting to me is when you find high statistics...

What’s the Biggest Challenge a New Brand faces?

by Canon Wing | Apr 27, 2021 | Blog

The most challenging obstacle a new brand faces is How to Come Out of Nowhere. Many of you here today are probably a lot like most of my clients. You have an expertise, a truth, an invention, a book, or a workshop inside of you that you know could help so many people,...