How to Create a GREAT Brand Tagline and Logo

How to Create a GREAT Brand Tagline and Logo

Taglines: An Invitation to A Greater Future As one of the first three things your ideal individual is going to see when first encountering your brand, a weak tagline is like leaving money on the table. Statistics show that 8 out of 10 people will read a name and a...
Why Do I Need a Brand?

Why Do I Need a Brand?

Today we are answering the question on every entrepreneur’s mind: Why Do I Need a Brand?  I love this question because it really gets to the heart of why we buy. The simplest answer for why brands are such a big deal is because you’re going to have a brand...
Branding the Emotion of GUILT: Do or Don’t

Branding the Emotion of GUILT: Do or Don’t

There’s no doubt that guilt can be a powerful call to action. Especially if you think of it in terms of our conscience, right? Our inner moral compass kicks in and starts chirping in our ear like Jiminy Cricket anytime we even so much as contemplate taking actions...