Branding FAQ: How To Spot An Imposter

Ever walk into a room of your peers, a meeting with your team, a proposal for a new project, a pitch meeting with the board, heck with your family for a family vacation, Imposter syndrome can strike at any time and often is a low lying fog around our brains 24/7. In...

Top 5 Pros and Cons of Entrepreneurship

Today, we are answering the question on every Entrepreneur’s mind: What are the most impactful pros and cons of entrepreneurship to consider in 2021? So let’s just jump right in, right now with the Top 5 Pros and Cons of Entrepreneurship. For today’s blog post,...

Why I Don’t Do Focus Groups and Blind Tests

Can Your Brand Benefit from Blind Testing and Focus Groups? Isn’t it fascinating that as a society we have decided that a person who is tasting something without any branding attached to it, completely blind, forms an accurate opinion? Then we go on to trust the...
Is Your Brand Outdated? Branding In a Crisis

Is Your Brand Outdated? Branding In a Crisis

Right now, think about your brand and what it means to your ideal individuals, your consumers. Is it important and influential in their lives and does it promise a better future? Or does it feel dated, dusty and somewhat forgettable? Your brand should be promising a...
How to Lead a Badass Virtual Team

How to Lead a Badass Virtual Team

Today we are answering the question on every entrepreneur’s mind: How do I lead a badass virtual team in 2021? In today’s episode, I’m going to give you 1 of the 4 Most Unexpected Ways to Inspire Badassery In Your Virtual Team in 2021, and then I want you to check out...