Grow Your Brand By Building a Community

Grow Your Brand By Building a Community

A brand community is a group of people who love how your brand makes them feel SO much that they can’t wait to tell other people about you. Word of mouth advertising is 50X more effective than any sales pitch, advertisement, promotion, or marketing strategy in...
The Power of Reciprocity in Branding

The Power of Reciprocity in Branding

The decision to buy is emotional and we are going to put the spotlight on ONE of the MOST powerful emotional triggers your brand can use to win Brand Loyalty. In 1974 Phillip Kunz, a university Professor of Sociology, and his family received 200 Christmas cards in the...