How Do I Start Building a Successful Brand?

How Do I Start Building a Successful Brand?

Today we are answering the question on every entrepreneur’s mind: How Do I Start Building a Successful Brand in 2021? To kick this episode off, I’m going to start with the number one thing you should NOT do as an entrepreneur when starting a new brand in 2021:...
How to Become a Socially-Conscious Brand

How to Become a Socially-Conscious Brand

Becoming A Socially Conscious Brand – Is It Worth Your While? Why the Pandemic Is an Opportunity to Become a Socially Conscious Brand Let me start by throwing some numbers at you – a survey conducted in Aug-Sept of 2019 found that between 44% (millennials) and...
How Do I Name My Personal Brand?

How Do I Name My Personal Brand?

Personal Name Brand Or Umbrella Brand – Which Makes More Sense And Why? Pros and Cons of a Personal Name Brand vs. an Umbrella Brand Recently, the news about the separation of Bill and Melinda Gates exploded onto the scene and this got me thinking about their...
What’s the #1 Reason Good Brands Fail?

What’s the #1 Reason Good Brands Fail?

Each entrepreneur with a fledgling new venture wants to know how to come out of nowhere; wants in on the secret about the one sure fire way to create a successful brand with lasting brand loyalty. So what is it that can make a brand fail and how can one avoid the...