How Much Should I Spend On Branding?

How Much Should I Spend On Branding?

Today we are answering the question on every entrepreneur’s mind: How Much Should I Spend on Branding? Today we will discuss how successful entrepreneurs are using their start-up resources wisely, without damaging or doing a disservice to their brand. Here’s what you...
How Do I Start Building a Successful Brand?

How Do I Start Building a Successful Brand?

Today we are answering the question on every entrepreneur’s mind: How Do I Start Building a Successful Brand in 2021? To kick this episode off, I’m going to start with the number one thing you should NOT do as an entrepreneur when starting a new brand in 2021:...
Why Are Colors So Important for Branding?

Why Are Colors So Important for Branding?

Whoa, a recent study reveals that color can increase brand awareness by 80%, you guys! Eighty.  And if you think that’s a lot, guess what percentage of consumers focus on visual appearance ALONE, when considering a purchase—93%! Getting the colors right for your...
How to Leave The Office Even If You WFH

How to Leave The Office Even If You WFH

Today we are answering the question on every entrepreneur’s mind: What’s the best way to leave the office when I work from home? According to a Stanford University study, a whopping 42% of the U.S. workforce began working from home full-time during the pandemic, and...
How To Gather Brand Assets

How To Gather Brand Assets

Today we are answering the question What is an Asset to My Brand? So let’s get to it. Here are the Two Ways to Determine If You have a Great Brand Asset on your hands: 1) The brand asset is truly unique.  Yes, creativity counts, but here’s the golden nugget of...