by Canon Wing | Jul 22, 2021 | Blog
Today we are answering the question on every entrepreneur’s mind: How Do I Start Building a Successful Brand in 2021? To kick this episode off, I’m going to start with the number one thing you should NOT do as an entrepreneur when starting a new brand in 2021:...
by Canon Wing | Jul 20, 2021 | Blog
Becoming A Socially Conscious Brand – Is It Worth Your While? Why the Pandemic Is an Opportunity to Become a Socially Conscious Brand Let me start by throwing some numbers at you – a survey conducted in Aug-Sept of 2019 found that between 44% (millennials) and...
by Canon Wing | Jul 15, 2021 | Blog
Personal Name Brand Or Umbrella Brand – Which Makes More Sense And Why? Pros and Cons of a Personal Name Brand vs. an Umbrella Brand Recently, the news about the separation of Bill and Melinda Gates exploded onto the scene and this got me thinking about their...
by Canon Wing | Jul 13, 2021 | Blog
Whoa, a recent study reveals that color can increase brand awareness by 80%, you guys! Eighty. And if you think that’s a lot, guess what percentage of consumers focus on visual appearance ALONE, when considering a purchase—93%! Getting the colors right for your...
by Canon Wing | Jul 8, 2021 | Blog
Today we are going to answer the question on every entrepreneur’s mind in 2021– How Can I Create Massive Brand Relevance in a Post-Pandemic Marketplace? And to answer this question we are going to do a quick case study of Guy Fieri’s Flavortown Kitchen, and possibly...
