Written by Canon Wing

I teach entrepreneurs and organizations the proven action steps to stand out within their market, improve the perceived value of their business, and better connect with their audience through naming, branding, storytelling, and communication platforms.

February 3, 2017

If You Don’t Know Your Why You Don’t Know Anything

Connecting with your WHY is the first step in naming your product or service. Consider all of the people you’re going to help. Will you save them time, money, or energy? Will you save their job, marriage, health, mortgage? What makes your product the only place where they can get this solution? Consider the Tagline “When you absolutely positively need to get it there overnight.” It speaks to their customers’ need and to the frantic feeling surrounding that need. Connect to the why and get emotional about naming.