by Canon Wing | May 13, 2021 | Blog
Today we are asking the question: What brands have an advantage in 2021? As we all approach the end of the pandemic, the consumer market is going to gravitate towards FUN. Hit the like button for me right now, if like me and millions of others, you are looking forward...
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by Canon Wing | May 11, 2021 | Blog
Today we are asking the question on every entrepreneur’s mind: How Do I Activate Brand Awareness in 2021? Okay, so brand awareness represents the degree in which YOUR ideal audience recognizes and welcomes your brand into their lives. Obviously the goal for any brand...
by Canon Wing | May 6, 2021 | Blog
Should Brands Apologize? Is There A Right And Wrong Way To Do This? The Three ‘A’s of How to Say “I’m Sorry” Have you ever received an apology that made you feel heard and validated and truly understood? And did you ever receive that half-apology that basically said I...
by Canon Wing | May 4, 2021 | Blog
A brand culture is the beating heart of your brand and it begins with you and it’s reflected to your customers by the people who will work for you. Remember Mr. Rogers? Being authentic is the first step to building a healthy brand culture. Your brand’s promise for a...
