by Canon Wing | Mar 30, 2021 | Blog
Every brand, at some point in its lifetime, will attempt to jump in on a trending topic. But even Kim Kardashian will tell you – that’s not a strategy for winning Brand Loyalty. There’s only only one true way for a brand to go viral, and I’m going to give it to...
by Canon Wing | Mar 25, 2021 | Blog
A brand community is a group of people who love how your brand makes them feel SO much that they can’t wait to tell other people about you. Word of mouth advertising is 50X more effective than any sales pitch, advertisement, promotion, or marketing strategy in...
by Canon Wing | Mar 23, 2021 | Blog
Today we are asking the question: What’s the Best Way For a New Brand to Build Authority? Obviously a well-established brand has years of experience to tout, and years of testimonials to share, so what are the best ways for a new brand to establish the kind of...
by Canon Wing | Mar 18, 2021 | Blog
Today we are going to explore one of the top most compelling emotional triggers in branding: Scarcity I’m going to give you the top three most effective ways to use the emotional trigger of scarcity to keep your brand community hyped for what your brand has to offer,...
by Canon Wing | Mar 16, 2021 | Blog
The decision to buy is emotional and we are going to put the spotlight on ONE of the MOST powerful emotional triggers your brand can use to win Brand Loyalty. In 1974 Phillip Kunz, a university Professor of Sociology, and his family received 200 Christmas cards in the...
