Today we answer a question on every Entrepreneur\u2019s mind: How do I create an Irresistible Sales Offer?<\/p>\n\n\n\n
There are 4 main obstacles to buy and every successful sales offer overcomes all 4 of these obstacles to buy in their messaging. Today we will uncover all four, reveal how to learn which of the 4 is the primary obstacle to buy and can help you form your entire offer, and we will also reveal exactly what to do to optimize your offer by overcoming all four of these obstacles in your messaging.<\/p>\n\n\n\n
Let me tell you a story, one you may have lived a 1000 times so you can optimize your offer with these techniques:<\/p>\n\n\n\n
I\u2019m a professional namer\u2014I have been for 25 years, gosh I think it\u2019s 27 now but don\u2019t tell anyone…<\/p>\n\n\n\n
So when I meet someone and I tell them I\u2019m a namer, Likewise, when a client refers someone to me and they already know I\u2019m a namer, almost everyone tells me they\u2019ve never heard of someone being a professional namer before. By their excitement and tone, I can see they have a fascination about it, I have yet to meet anyone who doesn\u2019t. They want to lean in, learn more. So I know the naming of what I do is effective. I do way more than Naming but when I say I\u2019m a namer I get results. Never be afraid to repeat what works.<\/p>\n\n\n\n
Right, every time I say I\u2019m a namer, they want to know more, they want to know if it\u2019s for them. And they also reveal they have a complete lack of knowledge about the price of such a service or even the value of a professional namer. Which for those who are listening, can completely optimize your offer and make it irresistible.<\/p>\n\n\n\n
I\u2019m then often asked; \u201cWhat have you named? Now because I\u2019m listening for it, I know they are interested in me, possibly naming for them, if I can overcome their obstacle to buy. What I don\u2019t know yet is what is their primary obstacle to buy.<\/p>\n\n\n\n
Their next question is usually; \u201cHave you named anything I\u2019d recognize?<\/p>\n\n\n\n
The answer is yes, definitely. I\u2019ve named for some very recognizable brands! Flipz Pretzels for Kraft, three credit cards for Discover, one for Capital One, one for Visa, They usually have one in their wallet, four cars for Saturn and Honda, food in almost every grocery aisle:\u00a0 I list a few Stouffer\u2019s, Boar\u2019s Head, Hershey\u2019s\u2026 100s more. I like to share that I\u2019ve even named for Canon. I named their projector Realis. I tell them a story about how I was inspired by running into the Dalai Lama at the foot of the Himalayas, in Dharamsala. It was a dream come true. Much like a projector can be for us, bringing our dreams to life; a Realis.<\/p>\n\n\n\n
This helps their mind go from analytical to aspiration and seeing themselves with such a magical, beautiful name.\u00a0 But so I can be sure that I have helped them overcome their primary limiting belief, I explain the products and services I\u2019ve named have earned billions in sales worldwide in every market imaginable.<\/p>\n\n\n\n
Can you see from their questions which limiting belief is their primary one in this scenario?\u00a0 The most limiting beliefs are about Money, Time, Ability, Change Of Status.<\/p>\n\n\n\n
In this scenario it\u2019s money.<\/p>\n\n\n\n
Until you uncover their obstacles to buy, you can\u2019t optimize your offer, but by addressing their limiting beliefs you can create an absolutely irresistible offer, no matter the product or service. <\/p>\n\n\n\n
Any obstacle to buying is centered on a limiting belief and overcoming the limiting belief is paramount to selling to mass audiences. If you don\u2019t believe me, consider The Pet Rock: which sold 1 million at $4 a rock. During one Christmas season. 4 Million dollars in sales is a pretty good Christmas.<\/p>\n\n\n\n
What are the questions your potential customers are asking when you share your offer?<\/p>\n\n\n\n
If you have no idea, this is where you need to engage in active listening. Whenever speaking with a potential customer they will ask questions, each question will optimize your offer especially if you are listening for their limiting beliefs.<\/p>\n\n\n\n
Most limiting beliefs are about Money, Time, Ability, Change Of Status<\/p>\n\n\n\n
Let\u2019s start with discovering the limiting belief is Money. And to learn more about all four, I highly recommend you watch the full episode above!<\/p>\n\n\n\n
If they ask questions like these, their biggest concern is Money:<\/p>\n\n\n\n
\u25cf Do you have a friend and family rate?<\/p>\n\n\n\n
\u25cf Can we do a trade?<\/p>\n\n\n\n
\u25cf What\u2019s the time frame for my Return on Investment?<\/p>\n\n\n\n
\u25cf Why don\u2019t I just hire someone on \u201cInsert\u201d cheap and dirty options that are always available in every market?<\/p>\n\n\n\n
If they ask questions about Money, then Value is exactly where you need to optimize your offer. They don\u2019t feel confident this is worth the money, yet therefore, your offer isn\u2019t ready yet.<\/p>\n\n\n\n
Thank you so much for joining me today! Be sure to watch the full episode to learn everything you can from this week\u2019s masterclass! I\u2019m here for you every step of the way, and I can\u2019t wait to see your irresistible offers and just how bright you shine because you can truly see it\u2019s your time to Love What You Do and Love How You Do It.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
Today we answer a question on every Entrepreneur\u2019s mind: How do I create an Irresistible Sales Offer? There are 4 main obstacles to buy and every successful sales offer overcomes all 4 of these obstacles to buy in their messaging. Today we will uncover all four, reveal how to learn which of the 4 is […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n
Today we answer a question on every Entrepreneur\u2019s mind: How do I create an Irresistible Sales Offer?<\/p>\n\n\n\n
There are 4 main obstacles to buy and every successful sales offer overcomes all 4 of these obstacles to buy in their messaging. Today we will uncover all four, reveal how to learn which of the 4 is the primary obstacle to buy and can help you form your entire offer, and we will also reveal exactly what to do to optimize your offer by overcoming all four of these obstacles in your messaging.<\/p>\n\n\n\n
Let me tell you a story, one you may have lived a 1000 times so you can optimize your offer with these techniques:<\/p>\n\n\n\n
I\u2019m a professional namer\u2014I have been for 25 years, gosh I think it\u2019s 27 now but don\u2019t tell anyone...<\/p>\n\n\n\n
So when I meet someone and I tell them I\u2019m a namer, Likewise, when a client refers someone to me and they already know I\u2019m a namer, almost everyone tells me they\u2019ve never heard of someone being a professional namer before. By their excitement and tone, I can see they have a fascination about it, I have yet to meet anyone who doesn\u2019t. They want to lean in, learn more. So I know the naming of what I do is effective. I do way more than Naming but when I say I\u2019m a namer I get results. Never be afraid to repeat what works.<\/p>\n\n\n\n
Right, every time I say I\u2019m a namer, they want to know more, they want to know if it\u2019s for them. And they also reveal they have a complete lack of knowledge about the price of such a service or even the value of a professional namer. Which for those who are listening, can completely optimize your offer and make it irresistible.<\/p>\n\n\n\n
I\u2019m then often asked; \u201cWhat have you named? Now because I\u2019m listening for it, I know they are interested in me, possibly naming for them, if I can overcome their obstacle to buy. What I don\u2019t know yet is what is their primary obstacle to buy.<\/p>\n\n\n\n
Their next question is usually; \u201cHave you named anything I\u2019d recognize?<\/p>\n\n\n\n
The answer is yes, definitely. I\u2019ve named for some very recognizable brands! Flipz Pretzels for Kraft, three credit cards for Discover, one for Capital One, one for Visa, They usually have one in their wallet, four cars for Saturn and Honda, food in almost every grocery aisle:\u00a0 I list a few Stouffer\u2019s, Boar\u2019s Head, Hershey\u2019s\u2026 100s more. I like to share that I\u2019ve even named for Canon. I named their projector Realis. I tell them a story about how I was inspired by running into the Dalai Lama at the foot of the Himalayas, in Dharamsala. It was a dream come true. Much like a projector can be for us, bringing our dreams to life; a Realis.<\/p>\n\n\n\n
This helps their mind go from analytical to aspiration and seeing themselves with such a magical, beautiful name.\u00a0 But so I can be sure that I have helped them overcome their primary limiting belief, I explain the products and services I\u2019ve named have earned billions in sales worldwide in every market imaginable.<\/p>\n\n\n\n
Can you see from their questions which limiting belief is their primary one in this scenario?\u00a0 The most limiting beliefs are about Money, Time, Ability, Change Of Status.<\/p>\n\n\n\n
In this scenario it\u2019s money.<\/p>\n\n\n\n
Until you uncover their obstacles to buy, you can\u2019t optimize your offer, but by addressing their limiting beliefs you can create an absolutely irresistible offer, no matter the product or service. <\/p>\n\n\n\n
Any obstacle to buying is centered on a limiting belief and overcoming the limiting belief is paramount to selling to mass audiences. If you don\u2019t believe me, consider The Pet Rock: which sold 1 million at $4 a rock. During one Christmas season. 4 Million dollars in sales is a pretty good Christmas.<\/p>\n\n\n\n
What are the questions your potential customers are asking when you share your offer?<\/p>\n\n\n\n
If you have no idea, this is where you need to engage in active listening. Whenever speaking with a potential customer they will ask questions, each question will optimize your offer especially if you are listening for their limiting beliefs.<\/p>\n\n\n\n
Most limiting beliefs are about Money, Time, Ability, Change Of Status<\/p>\n\n\n\n
Let\u2019s start with discovering the limiting belief is Money. And to learn more about all four, I highly recommend you watch the full episode above!<\/p>\n\n\n\n
If they ask questions like these, their biggest concern is Money:<\/p>\n\n\n\n
\u25cf Do you have a friend and family rate?<\/p>\n\n\n\n
\u25cf Can we do a trade?<\/p>\n\n\n\n
\u25cf What\u2019s the time frame for my Return on Investment?<\/p>\n\n\n\n
\u25cf Why don\u2019t I just hire someone on \u201cInsert\u201d cheap and dirty options that are always available in every market?<\/p>\n\n\n\n
If they ask questions about Money, then Value is exactly where you need to optimize your offer. They don\u2019t feel confident this is worth the money, yet therefore, your offer isn\u2019t ready yet.<\/p>\n\n\n\n
Thank you so much for joining me today! Be sure to watch the full episode to learn everything you can from this week\u2019s masterclass! I\u2019m here for you every step of the way, and I can\u2019t wait to see your irresistible offers and just how bright you shine because you can truly see it\u2019s your time to Love What You Do and Love How You Do It.<\/p>\n","_et_gb_content_width":"","footnotes":""},"categories":[41],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/posts\/226080"}],"collection":[{"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/comments?post=226080"}],"version-history":[{"count":3,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/posts\/226080\/revisions"}],"predecessor-version":[{"id":226083,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/posts\/226080\/revisions\/226083"}],"wp:attachment":[{"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/media?parent=226080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/categories?post=226080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/tags?post=226080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}