{"id":17318,"date":"2020-10-06T17:09:24","date_gmt":"2020-10-07T00:09:24","guid":{"rendered":"https:\/\/canonwing.com\/?p=17318"},"modified":"2021-01-22T23:57:17","modified_gmt":"2021-01-22T23:57:17","slug":"how-to-transform-your-brand-into-an-inspiration","status":"publish","type":"post","link":"https:\/\/canonwing.com\/how-to-transform-your-brand-into-an-inspiration\/","title":{"rendered":"How to Transform Your Brand into an Inspiration"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JqA1V7q4-0I\" width=\"1120\" height=\"630\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>How to Transform Your Brand into an Inspiration<\/strong><\/h2>\n<p><em>There\u2019s a whole lot of difference between being informed and being inspired. Information simply informs. Inspiration drives action, drives loyalty, drives commitment. Let\u2019s deep dive into how you can take your brand message from purely informational to profoundly inspirational. <\/em><\/p>\n<p>Today, we are answering the question on every entrepreneur\u2019s mind, \u201cHow To Come Out Of Nowhere?\u201d And today we\u2019ll talk about how you can do this by making a subtle shift in your brand message from being informational to inspirational. How you can, in five simple steps, raise your brand\u2019s value, your brand\u2019s perception, your brand\u2019s acceptance, your brand\u2019s impression, with a slight shift in your message from purely informational to profoundly inspirational. Because information simply informs. Inspiration drives action.<\/p>\n<p>As far as marketing pyramids go, Informational Marketing is right at the bottom, with Inspirational Marketing right at the top. Information could get you short term sales, inspiration gets you sales and brand loyalty\u2026 No matter what business you are in, brand loyalty is your business plan.<\/p>\n<p>Brands that personify themselves as good neighbors, sharing and contributing to the community, show their care and concern for the greater good.Brands that work to inspire, not just inform, become true inspirations. Inspirations who the ideal individuals turn to again and again. Inspirations who help their ideal individuals become the heroes of their lives. Inspirations that are followed. Inspirations that create a safe environment to grow. Inspirations that take on new challenges. And most importantly, inspirations that rise to the occasion.<\/p>\n<p>A subtle shift in your brand message in just 5 simple steps will transform your brand from just one among the crowd, to being an Inspiration to Millions!<\/p>\n<p>Your business, your product, your service, your brand will become an inspiration! It will come out of nowhere and take your market by storm. Are you ready to transform your brand into an inspiration? Let\u2019s get right to it!<\/p>\n<h2><strong>Mr. Rogers: Everyone\u2019s favorite neighbor. An inspiration to all.<\/strong><\/h2>\n<p>Did you watch Mister Rogers\u2019 Neighborhood while growing up? My parents were teenagers when they had me, and Mr. Rogers was kind of like my third, much older parent who really understood what it was like being a kid&#8230; who really showed me how to be kind to others&#8230; who really, well he was my favorite neighbor. He connected with kids like few others ever did. I remember his words that ring true even today. He said, \u201cWe live in a world in which we need to share responsibility. It&#8217;s easy to say &#8220;It&#8217;s not my child, not my community, not my world, not my problem.&#8221; Then there are those who see the need and respond. I consider those people my heroes.\u201d That thought struck a chord and has stayed with me over the years.<\/p>\n<p>And it got me wondering, what exactly made him connect so well with millions of children? What inspired a US Senate Subcommittee to grant him 20 million dollars in federal funding to redefine television for children. What inspired them to fund his project in a time where cartoons featuring swords and guns were all the rage? What I discovered was how profoundly simple and clear his message was. All timeless messages are crafted on a single principal \u2013 \u2018clarity outperforms clever every time\u2019.<\/p>\n<p>I remember American billionaire Tom Steyer say these words: \u201cClarity of vision is the key to achieving your objectives.\u201d And likewise, clarity in your message is the key to creating the right impact.<\/p>\n<p>Mr Rogers\u2019 message was this: s parents, teachers, caregivers, guardians of children, we\u2019re not here just to inform kids; we\u2019re here to inspire them!<\/p>\n<p>Inspiration, not just information, can transform a person. And you know what? It can transform how people feel about your brand too.<\/p>\n<p>Mr. Rogers stood for humanity\u2019s most vital values. Respect, kindness, integrity, compassion, humility, inspiration. He scrutinized every word that was spoken on his show because he knew that children hear things literally, and nothing should confuse or mislead them. He structured his show around his young audience, his Ideal Individuals. Mr Rogers was simply outstanding at imagining where the children\u2019s minds might go.<\/p>\n<p>Here\u2019s a question for you: How adept are you at imagining where your Ideal Individual\u2019s mind might go? Remember the brand that understands their ideal individuals the best, always wins.<\/p>\n<p>Mr Rogers is famously known for going through multiple steps before finalizing his words. He diligently rephrased his sentences, step by step, word by word, until they were just right. Until they were easy to understand, positive, trustworthy, non-exclusive, motivational, developmental, and most importantly, inspirational.<\/p>\n<p>I reworked his steps. I adapted them to work for brand transformation, and transform brand messaging into something motivating and inspiring. Something that commands attention, provokes action and inspires awe. Just like Mr Rogers himself.<\/p>\n<p>So are you ready to transform your brand message using Mr Rogers\u2019 5 steps of progression? Let\u2019s craft your brand message with the utmost care and neighborly compassion for your ideal individuals. You show your ideal individuals care and compassion and respect, and they are sure to turn to you again and again.<\/p>\n<h2><strong>5 Steps to take your brand message from informational to inspirational.<\/strong><\/h2>\n<p>Here\u2019s what I want you to do: I want you to think of your brand message. What does it stand for? What does it highlight? What does it say? Why should anyone buy your product? How do you want them to feel, like really, really feel, about your product? If you had to choose just one, what\u2019s the one thing you want to tell your ideal individuals about your brand?<\/p>\n<p>Did something pop in your mind? Yes? Great. Now let\u2019s deconstruct and reconstruct that brand message and transform it from purely informational to profoundly inspirational. Because information simply informs. Inspiration drives action. Let\u2019s get started.<\/p>\n<p><strong>Step One:<\/strong> Here we state&nbsp; what our brand stands for clearly, simply, in a manner that\u2019s easy to understand. Let\u2019s say the quality of your product is its highlight. Maybe this is what popped into your mind. \u201cOur products are of the very highest quality.\u201d That\u2019s your ground floor, let\u2019s build up from here.<\/p>\n<p><strong>Step Two:<\/strong> Here we add an element of trust and positivity. You want your ideal individuals to feel confident about buying your product. So from \u201cOur products are of the very highest quality\u201d, we clarify it to \u201cThis is the best thing for you.\u201d<\/p>\n<p><strong>Step Three:<\/strong> And this one\u2019s crucial, so pay attention. We need to do away with the prescriptive language. It\u2019s essential to make the ideal individual feel that he or she wants it, not that it\u2019s being sold to them. No one likes being told what to do. It takes away their power. A brand message that takes away power from the consumers, isn\u2019t likely to win Brand Loyalty. Remember, an inspiration always empowers people to be the hero of their own lives. So let\u2019s tweak the message to show your ideal individuals that their true selves are their ideal selves. They will love you for it. We all want to be seen, validated and nudged towards our best. Let\u2019s turn \u201cThis is the best thing for you\u201d to \u201cYou need not settle for less than the best.\u201d<\/p>\n<p><strong>Step Four:<\/strong> Now here\u2019s where we add our inspirational and developmental thought. Here\u2019s where we hint towards a greater future. Here\u2019s where we help the ideal individual to begin seeing themselves stepping into their greater future. A future where their lives are immensely better than before they bought your product. A future where they feel better about themselves after using your product. How do we do that? We transform \u201cYou need not settle for less than the best\u201d to \u201cYou deserve the best because you always give your best.\u201d<\/p>\n<p><strong>Step Five:<\/strong> Now here\u2019s where it gets beautiful. Here\u2019s where the message really, truly sings. Add an element of aspiration. An element of greatness. An element of emotion. You see inspiration is an emotion. Inspiration drives action. And we want them to feel inspired to buy your product. We want them to get emotionally invested in your brand. We want to really help them take that last step into their greater future as the hero of your brand story. Can you put our branding message into their voice? \u201cYou deserve the best because you always give your best.\u201d Can you say out loud a secret in their heart? Can you name an identity that they aspire to? A name like Ironman, or Covergirl, or a tagline like\u2026 wait for it\u2026 \u201cBecause I\u2019m Worth It.\u201d&nbsp; Because I\u2019m worth it, is the sound of a woman who knows she deserves the best because she always gives her best.<\/p>\n<p>Transform your brand message into an Inspiration to Millions, today. Let\u2019s all take a lesson from Mr. Rogers, the world\u2019s best neighbor, on how a brand can inspire transformation in our own neighborhoods by seeing the best in our ideal individuals, empowering them to step into their best selves, supporting them on their journey, and celebrating their greater future. That\u2019s how you move from purely informational to profoundly inspirational. Because information simply informs. Inspiration drives action.<\/p>\n<h2><strong>Let\u2019s make your Ideal Individuals the hero of your brand story.<\/strong><\/h2>\n<p>Brainstorm about how you can elevate your brand&#8217;s message to inspirational heights rather than staying at the informational plane. What is the greater future your brand promises?<\/p>\n<p>I just remembered this quote by Mr Rogers. I may not be able to remember it exactly, but it goes something like this: \u201cWhether we&#8217;re a preschooler or a young teen, a graduating college senior or a retired person, we human beings all want to know that we&#8217;re acceptable, that our being alive somehow makes a difference in the lives of others.\u201d The healthiest brands, the ones that continue to make a huge cultural impact year after year, generation after generation, do so by actually making a positive difference in the lives of their ideal individuals. They are the brands that are with us in all our milestones, be it professional, personal, or even purely pleasurable.<\/p>\n<p>Here\u2019s what I want you to do right away: Right after you\u2019re done watching this video, take a paper and pen, and jot down your brand message. If you think of more than one, jot them all down. Now consider it. Does your brand message only provide information? Work through the steps we just talked about, move diligently from one level to the next, and transform your brand message from purely informational to profoundly inspirational.<\/p>\n<p>Know this, your brand need not get lost in a crowd. Every brand has the potential to be a good neighbor, everyone\u2019s favorite neighbor. Every brand has the potential to transform into an Inspiration to Millions. And inspiration drives action. Believe in your brand. Elevate your brand. Redefine your brand. That\u2019s how you will come out of nowhere.<\/p>\n<p>Thank you all for joining me for this episode. I hope I\u2019ve inspired you to take positive, definitive action. Remember, just as Mr. Rogers did for 34 years, every week in every episode &#8211; to Love What You Do, And Love How You Do It.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a whole lot of difference between being informed and being inspired. 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