{"id":16005,"date":"2017-02-03T16:39:05","date_gmt":"2017-02-03T16:39:05","guid":{"rendered":"http:\/\/bigbenmedia.com\/canon\/?p=16005"},"modified":"2017-02-03T16:39:05","modified_gmt":"2017-02-03T16:39:05","slug":"if-you-dont-know-your-why-you-dont-know-anything","status":"publish","type":"post","link":"https:\/\/canonwing.com\/if-you-dont-know-your-why-you-dont-know-anything\/","title":{"rendered":"If You Don\u2019t Know Your Why You Don\u2019t Know Anything"},"content":{"rendered":"<p>Connecting with your WHY is the first step in naming your product or service. Consider all of the people you\u2019re going to help. Will you save them time, money, or energy? Will you save their job, marriage, health, mortgage? What makes your product the only place where they can get this solution? Consider the Tagline \u201cWhen you absolutely positively need to get it there overnight.\u201d It speaks to their customers\u2019 need and to the frantic feeling surrounding that need. Connect to the why and get emotional about naming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connecting with your WHY is the first step in naming your product or service. Consider all of the people you\u2019re going to help. Will you save them time, money, or energy? Will you save their job, marriage, health, mortgage? What makes your product the only place where they can get this solution? Consider the Tagline [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27,40],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/posts\/16005"}],"collection":[{"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/comments?post=16005"}],"version-history":[{"count":0,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/posts\/16005\/revisions"}],"wp:attachment":[{"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/media?parent=16005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/categories?post=16005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canonwing.com\/wp-json\/wp\/v2\/tags?post=16005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}