Why Do I Need a Brand?

Why Do I Need a Brand?

Today we are answering the question on every entrepreneur’s mind: Why Do I Need a Brand?  I love this question because it really gets to the heart of why we buy. The simplest answer for why brands are such a big deal is because you’re going to have a brand...
How to Use Instant Gratification to Build Your Brand

How to Use Instant Gratification to Build Your Brand

What is instant gratification? To give it to you quick, Instant Gratification is an emotional response to getting what we want. And the decision to buy is emotional. Instant gratification brings us pleasure, and naturally encourages us to seek out more pleasure. And...