Brand Strategy Workshop—Creating Scarcity

Brand Strategy Workshop—Creating Scarcity

Today we are going to explore one of the top most compelling emotional triggers in branding: Scarcity I’m going to give you the top three most effective ways to use the emotional trigger of scarcity to keep your brand community hyped for what your brand has to offer,...
The Power of Reciprocity in Branding

The Power of Reciprocity in Branding

The decision to buy is emotional and we are going to put the spotlight on ONE of the MOST powerful emotional triggers your brand can use to win Brand Loyalty. In 1974 Phillip Kunz, a university Professor of Sociology, and his family received 200 Christmas cards in the...