[CASE STUDY: Victoria’s Secret] How Important is Customer Feedback?

by Canon Wing | Aug 5, 2021 | Blog

In today’s fast-paced digital market, consumers have SO MANY OPTIONS, and we are no longer buying blind. We read reviews, we leave reviews, and the conversation between brands and their customers has never been more transparent. So today we are asking the question,...

What’s the Biggest Challenge a New Brand faces?

by Canon Wing | Apr 27, 2021 | Blog

The most challenging obstacle a new brand faces is How to Come Out of Nowhere. Many of you here today are probably a lot like most of my clients. You have an expertise, a truth, an invention, a book, or a workshop inside of you that you know could help so many people,...

How to Create a GREAT Brand Tagline and Logo

by Canon Wing | Apr 22, 2021 | Blog

Taglines: An Invitation to A Greater Future As one of the first three things your ideal individual is going to see when first encountering your brand, a weak tagline is like leaving money on the table. Statistics show that 8 out of 10 people will read a name and a...

Why Do I Need a Brand?

by Canon Wing | Apr 20, 2021 | Blog

Today we are answering the question on every entrepreneur’s mind: Why Do I Need a Brand?  I love this question because it really gets to the heart of why we buy. The simplest answer for why brands are such a big deal is because you’re going to have a brand...

What Are the First Things I Need to Build a Brand?[BONUS] How to Name Your Brand!

by Canon Wing | Apr 15, 2021 | Blog

I know how daunting it can be to break first ground, so how about I give you the first three things you need to get your brand off to a rockin’ start? The very first thing that you can do for your brand is Start Listening to Your Ideal Individuals…NOW  All...