by Canon Wing | Sep 2, 2021 | Blog
Ever since they made it possible for us to put all of our music on one little palm-sized device, Apple has become the brand to emulate. Apple can do no wrong, right? Not quite. Apple can and does make mistakes at times. Just recently, Apple did something so off-brand...
by Canon Wing | Aug 31, 2021 | Blog
When you think of a brand like Coca Cola or Mountain Dew, what feeling do you have? Notice, both are sweetened carbonated drinks. However, we associate the first with fun or nostalgia and the second with adventure or sport. When you think of people like Oprah or...
by Canon Wing | Aug 24, 2021 | Blog
Have you visited a Lululemon store – or did you do so in pre-pandemic time when we felt free to go where and when we wanted? If so you may recall having something of a red carpet experience. There, you’re a guest treated to personalized service not by sales...
by Canon Wing | Aug 24, 2021 | Blog, Branding
Why Market Disruption Is The Key To Successful Branding I think we’ve all seen that adorably cute character Baby Yoda. We’ve seen the multitudes of memes around this big-eared, liquid-eyed fictional character. But, do you know, The Mandalorian (Star Wars...
by Canon Wing | Aug 19, 2021 | Blog
How Your Brand Can Successfully Target the Instinctual, Emotional Buyer Brands Cannot Be All Things to All People – They Should Not Try To Either Have you visited a Lululemon store – or did you do so in pre-pandemic time when we felt free to go where and when we...
