Branding the Emotion of GUILT: Do or Don’t

Branding the Emotion of GUILT: Do or Don’t

There’s no doubt that guilt can be a powerful call to action. Especially if you think of it in terms of our conscience, right? Our inner moral compass kicks in and starts chirping in our ear like Jiminy Cricket anytime we even so much as contemplate taking actions...
Brand Strategy—Using Competition to Increase Conversions

Brand Strategy—Using Competition to Increase Conversions

Great competitions make great social media! I’m going to give you three ways to use competition to grow your brand following, while simultaneously creating amazing content to grow your brand, so let’s dive right in! The first way to use competition to grow your brand...
How to Use Instant Gratification to Build Your Brand

How to Use Instant Gratification to Build Your Brand

What is instant gratification? To give it to you quick, Instant Gratification is an emotional response to getting what we want. And the decision to buy is emotional. Instant gratification brings us pleasure, and naturally encourages us to seek out more pleasure. And...