How To Come Up With A Brand Name

How To Come Up With A Brand Name

Today we are answering the question: How To Name A Brand.  You may think there can be no one-size-fits-all kind of answer, and you’re right however, there are in fact some foundational truths to how to name a brand in a way that gets them stuck on you. These...
The Top Four Ways to Humanize Your Brand in 2021

The Top Four Ways to Humanize Your Brand in 2021

Today we’re answering the question on every entrepreneur’s mind: How do I humanize my brand? In this episode I’m going to give you The Top Four Ways to Humanize Your Brand in 2021, so you can Come Out of Nowhere and be an Inspiration to Millions. Okay, so words...
Customer as Friend or Competitor as Enemy?

Customer as Friend or Competitor as Enemy?

Does Your Brand Make Love Or War? Genghis Khan apparently said it’s not enough that I succeed, everyone else must fail – was he right? Maybe in a war zone. However, as a namer and brand builder, I can tell you that his old adage doesn’t apply to the marketplace....