What is a Brand Culture?

What is a Brand Culture?

by | May 4, 2021 | Blog

A brand culture is the beating heart of your brand and it begins with you and it’s reflected to your customers by the people who will work for you. Remember Mr. Rogers? Being authentic is the first step to building a healthy brand culture. Your brand’s promise for a...
What’s the Biggest Challenge a New Brand faces?

What’s the Biggest Challenge a New Brand faces?

by | Apr 27, 2021 | Blog

The most challenging obstacle a new brand faces is How to Come Out of Nowhere. Many of you here today are probably a lot like most of my clients. You have an expertise, a truth, an invention, a book, or a workshop inside of you that you know could help so many people,...
How to Create a GREAT Brand Tagline and Logo

How to Create a GREAT Brand Tagline and Logo

by | Apr 22, 2021 | Blog

Taglines: An Invitation to A Greater Future As one of the first three things your ideal individual is going to see when first encountering your brand, a weak tagline is like leaving money on the table. Statistics show that 8 out of 10 people will read a name and a...
Why Do I Need a Brand?

Why Do I Need a Brand?

by | Apr 20, 2021 | Blog

Today we are answering the question on every entrepreneur’s mind: Why Do I Need a Brand?  I love this question because it really gets to the heart of why we buy. The simplest answer for why brands are such a big deal is because you’re going to have a brand...