Connecting Brands with Customers in 2021 with Canon Wing

Connecting Brands with Customers in 2021 with Canon Wing

Did you know that every penny a company brings in is the direct result of listening?  Magical things happen when a brand makes their community feel heard. People feel cared for, they feel important, they feel their connection to the brand grow stronger… And...
The Top Four Ways to Humanize Your Brand in 2021

The Top Four Ways to Humanize Your Brand in 2021

Today we’re answering the question on every entrepreneur’s mind: How do I humanize my brand? In this episode I’m going to give you The Top Four Ways to Humanize Your Brand in 2021, so you can Come Out of Nowhere and be an Inspiration to Millions. Okay, so words...
Customer as Friend or Competitor as Enemy?

Customer as Friend or Competitor as Enemy?

Does Your Brand Make Love Or War? Genghis Khan apparently said it’s not enough that I succeed, everyone else must fail – was he right? Maybe in a war zone. However, as a namer and brand builder, I can tell you that his old adage doesn’t apply to the marketplace....
The Superpower of Honest Persuasion

The Superpower of Honest Persuasion

All of today’s top brands are like hometown heroes and research has shown that their superpower is honesty. When we think of the defining characteristics of the superheroes of legends and comic books, we think of extraordinary abilities and exceptional skills. We...