How To Apologize, As a Brand

How To Apologize, As a Brand

Should Brands Apologize? Is There A Right And Wrong Way To Do This? The Three ‘A’s of How to Say “I’m Sorry” Have you ever received an apology that made you feel heard and validated and truly understood? And did you ever receive that half-apology that basically said I...
What’s the Biggest Challenge a New Brand faces?

What’s the Biggest Challenge a New Brand faces?

The most challenging obstacle a new brand faces is How to Come Out of Nowhere. Many of you here today are probably a lot like most of my clients. You have an expertise, a truth, an invention, a book, or a workshop inside of you that you know could help so many people,...