The 4 Seasons of Brand Staying Power

The 4 Seasons of Brand Staying Power

Have you visited a Lululemon store – or did you do so in pre-pandemic time when we felt free to go where and when we wanted? If so you may recall having something of a red carpet experience. There, you’re a guest treated to personalized service not by sales...
Branding To Their Mindset

Branding To Their Mindset

How Your Brand Can Successfully Target the Instinctual, Emotional Buyer Brands Cannot Be All Things to All People – They Should Not Try To Either Have you visited a Lululemon store – or did you do so in pre-pandemic time when we felt free to go where and when we...
Why All New Brands Should Be Open to Sudden Change

Why All New Brands Should Be Open to Sudden Change

Today we are answering the question: Why All New Brands Should Be Open to Sudden Change. Okay, so did you know that YouTube was originally created to be a dating site where people were encouraged to upload videos of themselves describing their perfect partner? And...