Why Do I Need a Brand?

Why Do I Need a Brand?

Today we are answering the question on every entrepreneur’s mind: Why Do I Need a Brand?  I love this question because it really gets to the heart of why we buy. The simplest answer for why brands are such a big deal is because you’re going to have a brand...
Brand Strategy—Using Competition to Increase Conversions

Brand Strategy—Using Competition to Increase Conversions

Great competitions make great social media! I’m going to give you three ways to use competition to grow your brand following, while simultaneously creating amazing content to grow your brand, so let’s dive right in! The first way to use competition to grow your brand...
How to Use Instant Gratification to Build Your Brand

How to Use Instant Gratification to Build Your Brand

What is instant gratification? To give it to you quick, Instant Gratification is an emotional response to getting what we want. And the decision to buy is emotional. Instant gratification brings us pleasure, and naturally encourages us to seek out more pleasure. And...