Written by Canon Wing

I teach entrepreneurs and organizations the proven action steps to stand out within their market, improve the perceived value of their business, and better connect with their audience through naming, branding, storytelling, and communication platforms.

May 27, 2021

No Work? Brand Your Expertise

Today we are answering the question on every entrepreneur’s mind: How do I brand my expertise?

Are you ready to love what you do and love how you do it? Say YES to your greater future now! I’m also going to give you an exclusive link for a resource that will jumpstart your journey toward becoming an Inspiration to Millions. Let’s get to it: Reinventing yourself in four “how you like me now” moves.

The first step to branding your success: Create A Something-Special. 

Sounds Simple, Yes?

Yes, Create a something-special…  worth having.

Yes, Create a something-special worth having, … and thrilling to hear the story behind its reason for being created.

Yes, Create a something-special worth having, and thrilling to hear the story behind its reason for being created, … and fulfilling for the buyer be a part of its reason for being.

Yes, Yes, Create a something-special worth having, and thrilling to hear the story behind its reason for being created, and fulfilling for the buyer to be a part of its reason for being, … and that every purchase of this special-something gives every purchaser the ability to contribute to the world.

Yes, Yes, now I’ve got it all: Simple. Create a something-special worth having, and thrilling to hear the story behind its reason for being created, and fulfilling for the buyer to be a part of its reason for being, and that every purchase of this special-something gives every purchaser the ability to contribute to the world….and in a way worth talking about to their friends and family.

That is Step One.

The second “how you like me now” move: Design the user experience to be fun.

Yes, design the user experience to be fun, with an intuitive way of navigating their own path to success.

Yes, yes, design the user experience to be fun, with an intuitive way of navigating their own path to success,…  and in a way that massive amounts of totally unique individuals will actually personally benefit from it.

Yes, yes, yes, design the user experience to be fun, with an intuitive way of navigating their own path to success, and in a way that massive amounts of totally unique individuals will actually personally benefit from it,…. and love it so much they share it with everyone they know.

The third “how you like me now” move is the one my clients get all excited about: Tell the brand story to the right masses.

Yes, you tell the brand story to the right masses…  of totally unique individuals who can personally benefit.

Yes, yes, you tell the brand story to the right masses of totally unique individuals who can personally benefit… from the words they have been longing to hear, sometimes their whole life…

Yes, yes, yes, you tell the brand story to the right masses of totally unique individuals who can personally benefit in the words they have been longing to hear sometimes their whole life… like ‘Just Do It’ or, ‘Best Buy,’ or ‘You’re In Good Hands With Allstate,’ or ‘Because We’re Worth It.’

The last “how you like me now” move is so simple, so obvious, and so often overlooked, bargained out of, discarded as a task— When it’s a treasure. Are you ready for it?

The last “how you like me now” move: Show up consistently for them.

Yes, show up consistently for them with generosity and service in your heart,

Yes, yes, show up consistently for them with generosity and service in your heart,… and filled with gratitude that you reinvented yourself into who you want to be.

Yes, yes, yes, show up consistently for them with generosity and service in your heart, and filled with gratitude that you reinvented yourself into who you want to be…  for years and years, to create, and lead, and embolden the reinvention of the world you seek to contribute to with your something-special.

Thank you so much for joining me! If you enjoyed this episode follow me on FB and IG and subscribe to my YouTube channel, so you don’t miss a single thing. I release new videos every Tuesday and Thursday, so treat these episodes as a masterclass for becoming an Inspiration to Millions with Branding. And as always the way to becoming an Inspiration to Millions and having FUN while you’re at it starts with our motto: Love What You Do and Love How You Do It.