How To Increase Sales With Offers

Today we answer a question on every Entrepreneur’s mind: How do I create an Irresistible Sales Offer? There are 4 main obstacles to buy and every successful sales offer overcomes all 4 of these obstacles to buy in their messaging. Today we will uncover all four,...

Is Sub-Branding the Way Forward for Your Brand

Are Sub-brands Good for Your Brand? Quick question – which brand would you say commands greater loyalty: Apple or Samsung? What is your answer off the top of your head? I’d like you to answer instinctively without going into the whole Android versus iOS debate....

How Much Does It Cost To Start A Home Business?

Today we’re answering the question on every Entrepreneur’s Mind: How much money, moo-la, cashola, does it take to become a household brand?  I was recently standing before the majestic Angel Oak Tree. A sight on everyone’s top ten list of things to do in...

Branding To Rule Your Market

Today we’re answering the question on every Entrepreneur’s mind: How Branding Can Turn Reluctant Buyers Into Happy Buyers? The phrase that plays on our need to pick a side is: “Either-Or.” Either-Or frames the conversation between two choices and two choices only....

Is Your Branding Believable To Today’s Customer?

Knock, knock. Who’s there? A/B Testing. A/B Testing, who? Would this joke be funnier if it were about screwing in a lightbulb? Did you get that? I’m sorry. You know how A/B testing is about….. oh never mind! If I have to explain my joke…. wahbammm Delete! Branding is...