Why Are Colors So Important for Branding?

Why Are Colors So Important for Branding?

Whoa, a recent study reveals that color can increase brand awareness by 80%, you guys! Eighty.  And if you think that’s a lot, guess what percentage of consumers focus on visual appearance ALONE, when considering a purchase—93%! Getting the colors right for your...
What’s the #1 Reason Good Brands Fail?

What’s the #1 Reason Good Brands Fail?

Each entrepreneur with a fledgling new venture wants to know how to come out of nowhere; wants in on the secret about the one sure fire way to create a successful brand with lasting brand loyalty. So what is it that can make a brand fail and how can one avoid the...
How to Leave The Office Even If You WFH

How to Leave The Office Even If You WFH

Today we are answering the question on every entrepreneur’s mind: What’s the best way to leave the office when I work from home? According to a Stanford University study, a whopping 42% of the U.S. workforce began working from home full-time during the pandemic, and...