How Much Should I Spend On Branding?

How Much Should I Spend On Branding?

Today we are answering the question on every entrepreneur’s mind: How Much Should I Spend on Branding? Today we will discuss how successful entrepreneurs are using their start-up resources wisely, without damaging or doing a disservice to their brand. Here’s what you...
Recharge Your Brand for the Post-Covid New Normal

Recharge Your Brand for the Post-Covid New Normal

7 Branding Tips to Align Your Brand to the Post COVID New Normal Have you been working from home for a large part of the last year and more? Could you imagine, just two years ago, that it was possible for you and millions of other people in the world to do this...
How Do I Start Building a Successful Brand?

How Do I Start Building a Successful Brand?

Today we are answering the question on every entrepreneur’s mind: How Do I Start Building a Successful Brand in 2021? To kick this episode off, I’m going to start with the number one thing you should NOT do as an entrepreneur when starting a new brand in 2021:...
How to Become a Socially-Conscious Brand

How to Become a Socially-Conscious Brand

Becoming A Socially Conscious Brand – Is It Worth Your While? Why the Pandemic Is an Opportunity to Become a Socially Conscious Brand Let me start by throwing some numbers at you – a survey conducted in Aug-Sept of 2019 found that between 44% (millennials) and...
How Do I Name My Personal Brand?

How Do I Name My Personal Brand?

Personal Name Brand Or Umbrella Brand – Which Makes More Sense And Why? Pros and Cons of a Personal Name Brand vs. an Umbrella Brand Recently, the news about the separation of Bill and Melinda Gates exploded onto the scene and this got me thinking about their...