Why a Brand Either Succeeds or Fails

Why a Brand Either Succeeds or Fails

by | Apr 29, 2021 | Blog

What is the most desirable quality for a brand to have? So I was really excited to come across a recent study of 2,000 consumers that revealed 88% of people believe that brands are selfish. Eighty-eight percent! What’s exciting to me is when you find high statistics...
What’s the Biggest Challenge a New Brand faces?

What’s the Biggest Challenge a New Brand faces?

by | Apr 27, 2021 | Blog

The most challenging obstacle a new brand faces is How to Come Out of Nowhere. Many of you here today are probably a lot like most of my clients. You have an expertise, a truth, an invention, a book, or a workshop inside of you that you know could help so many people,...
How to Create a GREAT Brand Tagline and Logo

How to Create a GREAT Brand Tagline and Logo

by | Apr 22, 2021 | Blog

Taglines: An Invitation to A Greater Future As one of the first three things your ideal individual is going to see when first encountering your brand, a weak tagline is like leaving money on the table. Statistics show that 8 out of 10 people will read a name and a...
Why Do I Need a Brand?

Why Do I Need a Brand?

by | Apr 20, 2021 | Blog

Today we are answering the question on every entrepreneur’s mind: Why Do I Need a Brand?  I love this question because it really gets to the heart of why we buy. The simplest answer for why brands are such a big deal is because you’re going to have a brand...