by Canon Wing | Oct 28, 2020 | Blog
All of today’s top brands are like hometown heroes and research has shown that their superpower is honesty. When we think of the defining characteristics of the superheroes of legends and comic books, we think of extraordinary abilities and exceptional skills. We...
by Canon Wing | Oct 22, 2020 | Blog
How to Give Your Brand the Personality to Help It Stand Out What is your brand? A product, an emotion, a promise of a greater future? It’s all these and more! A brand needs to have an image, a personality, because that’s what people buy, not just the features....
by Canon Wing | Oct 11, 2020 | Branding
Seeding the Conversation – How to Engage In Relationship Marketing Throughout history, it’s been said that failure often teaches us more about ourselves than success. Mastermind Thomas Edison, once said “I have not failed. I’ve just found 10,000 ways that won’t...
by Canon Wing | Oct 11, 2020 | Branding
The Care Effect: Building Brand Loyalty Outselling your competitors is no longer the name of the game. The new big win goes to the brand that outcares! A recent study has shown a landslide 90% of consumers believe that the internet allows them to make better...
by Canon Wing | Oct 6, 2020 | Branding
The Key Reason Good Brands Fail – And How Not to Go Down That Path Good brands sometimes fail. You could have a great product, the sincerest of intentions and a formidable marketing budget, and yet, it could all fall short. There is one key factor entrepreneurs...
