Does Your Brand Pass The Blink Test?

Does Your Brand Pass The Blink Test?

When your ideal individual first encounters your name, tagline, and logo, they decide how they feel about your brand in the first 3-5 seconds. The decision to delete or to dive in happens in the blink of an eye. One blink and it can make you millions, or lose you...
The 4 Pillars of Becoming a Favorite Brand Name

The 4 Pillars of Becoming a Favorite Brand Name

Want to build your brand into a household favorite? What are your favorites? Everyone has them…favorite towns, favorite foods, favorite songs, favorite movies… The first thing that comes to my mind, well, to be honest, is the movie Elf with Will Ferrell....
Why Every Buy Is EMOTIONAL

Why Every Buy Is EMOTIONAL

The decision to buy is always an emotional decision. Extensive studies using neuroimaging have proven that the same areas that light up with electrical impulses when we encounter family, also light up when we encounter familiar brands. Even more incredible, studies...