Consider: “There are some things money can’t buy. For everything else, there’s MasterCard.” Not Short. Not exactly simple. It hits story like a mac truck. It’s savory. I recited it to myself almost perfectly to write this blog so it has great “recall” for a longer tagline.

We are all emotional creatures, we all want to be loved, and accepted by our community. When we are creating new products, naming them and putting them out in the world we are peeling off a layer of our camouflage. We are grabbing the spotlight. The objective of your...